Love or loathe it, Formula 1's Las Vegas Grand Prix is already an iconic event that all 10 teams are keen to celebrate.
Last year's inaugural race featured plenty of one-off liveries and 2024's edition looks to be no different.
It can be easy to lose track of what each team is doing, so we've compiled all the special designs revealed so far...
Special liveries
Alpine
Alpine will debut a new pink livery in Las Vegas, one it will use for 2024's remaining three race weekends.
It had a special partially pink special livery at the start of the season, but this is a far better effort, now that Alpine's A524 is no longer above the minimum weight limit as it was in the Bahrain season opener and doesn't have to minimise paint weight to the same extent.
It's a highly important final three races for Alpine as it looks to hold onto the sixth place in the constructors' championship that its surprise double podium in Brazil vaulted it into.
Sauber
Sauber has a striking new flame livery for Las Vegas - a tribute to the city "known for its vibrant nightlife, dazzling lights, and non-stop action".
The flames will also feature on the suits of drivers Valtteri Bottas and Zhou Guanyu, as well as in the team’s garage.
Williams
Williams will keep the yellow engine cover it ran in Mexico and Brazil for Las Vegas, but now with cybersecurity Keeper branding instead.
Mercado Libre’s statement yellow was featured on the FW46 in Mexico and Brazil, the E-commerce and digital payments company having joined Williams after it promoted Franco Colapinto to a race seat for 2024's final nine race weekends.
The film and music tie-ups
Ferrari
Ferrari's celebrating a tie-up with Ridley Scott's new blockbuster film Gladiator II which releases in cinemas in the United States on the Friday of the Las Vegas GP weekend.
Drivers Charles Leclerc and Carlos Sainz attended the premiere of the film in London earlier this week and there will be a series of activations across the Las Vegas weekend.
There's the promise of a Gladiator-branded Ferrari livery to celebrate the film, though it isn't clear whether this will be used on-track or is simply a displayed showcar.
Mercedes
We didn’t have a tie-up between rapper Tyler the Creator and Lewis Hamilton on our bingo cards for 2024, but it’s happening!
A collaboration between Hamilton’s +44 clothing brand and Tyler the Creator’s Gold Wang has led to a collection of apparel as part of a launch around the Las Vegas race.